Major Speech Assignment #1: Outline

“Role Models” Commercial

Purpose: Persuade the audience to vote for Hillary Clinton in the 2016 presidential election.

Thesis: Donald Trump’s behavior will set a negative example for America’s youth.

Purpose: Show that Donald Trump is a poor role model

Purpose: Show that Hillary is a good role model

Purpose: Make it about the children. Sympathize with the children.

Imagery

Kids watching Trump

Trump being inflammatory, making fun of disability

Kids anxious faces

“Our children are watching. What example will we set for them?”

Setting

Mood; dark, gloomy

TV light shining on kids faces

Brighter, Lighter, Happier when Hillary is shown

Music

Tense, sad when showing Trump

Becomes upbeat for Hillary

A person watching this commercial might not know what Trump has said, seeing this commercial might sway a pro-trumper

Everyone has kids, liberal or conservative. Would you want someone saying these things to your child?

Negatively representing an opponent will make you seem like the better option.